Kelly is featured in an Article that compares her to a expensive Rolex watch. (Not sure if this could be a new endorsement or not; the article is a little fuzzy)

“Beauty only knows how to win hearts and should not be judged on any parameters. Only inner beauty can win hearts. The inner beauty is everlasting and keeps on growing with time. Beauty is not measured but treasured and two beauties which are treasured are the Rolex Cellini Orchid and the singing sensation Kelly Rowland. Rolex has been creating the most amazing watches which are extremely attractive to look at. Rolex watches are definitely unforgettable as they are beautiful pieces of art. Rolex has been known for making watches which have superlative mechanism and can perform under extreme weather conditions. The brand has been growing with time and has invented technology which is flawless. The most elegant watch for women is the Rolex Cellini Orchid which is surely a fire stunner. Even Kelly Rowland is also a head turner in the world of music as her melodious voice can mesmerize anyone.

The Rolex Cellini Orchid is extremely attractive and has exquisite charm to attract woman who are fashion savvy. The nature of music sung by Kelly Rowland has been seductive in style yet leaves an unforgettable value in the minds of the listeners. Kelendria “Kelly” Rowland is a star in her own way and has been shinning in field of music as well as acting. She is the founder of the famous as well as the most successful group called Destiny’s Child. She has also won a Grammy award for her singing. She is not limited to singing but she has also shown her acting skills on the television and films. She has collaborated with rapper Nelly for the single “Dilemma”, and that single had created records all over the world and was considered a number-one hit song. She has also released her rock pop-influenced debut solo album Simply Deep. The album was a very big commercial success and sold million copies worldwide. Her other hit singles are “Like This” and “Work”. When she collaborated with French DJ David Guetta and created the single “When Love Takes Over” the song was loved by her listeners and it was a big hit of the year 2009. She has acted in the series The Hughleys and Girlfriends as well as big-screen movies like Freddy vs. Jason and The Seat Filler. Kelly Rowland is a celebrity spokesperson for the “Dark & Lovely” hair product line from Soft Sheen-Carson. Kelly Rowland beauty is everlasting and has been loved for her beautiful voice just like the Rolex Cellini Orchid has been loved by woman for its exquisite diamonds.
The Rolex Cellini Orchid has been draped in 18 carat yellow gold body which gives it a wonderful appeal. The dial has been made from the white mother-of-pearl and has been set with diamonds. Each diamond place on the dial signifies grace and class which is beyond comparison. The Rolex Cellini Orchid is a true contribution to the beauty of a woman and has presented substance of liveliness in it. Craftsmanship is one thing which has made Rolex stand out in the watch world and the Rolex Cellini Orchid has been magnificently crafted. The bracelet has been designed in gold and diamonds which gives the watch a completely out-of-this-world look. The watch has been fitted with superbly reliable quartz movement and is available in leather strap as well as gem-set adorned bracelet. Some things are so beautiful that one cannot stop admiring it and one such beauty is the Rolex Cellini Orchid which has been admired for its elegant looks and the other is Kelly Rowland who has been admired for her soulful voice.”

Source: http://www.melrosejewelers.com/rolex-watch-blog/the-rolex-cellini-orchid-and-kelly-rowland-unmatched-beauties