Seagram’s Escapes announced today its official partnership with entertainment mogul Kelly Rowland. Kelly’s remarkable talent, impeccable style and magnetic personality truly resonates with the brand’s goal of inspiring women to keep things colorful in their everyday lives.
As anyone can see from her musical career and flawless first look into her powerful character on last week’s episode of FOX’s hit series, “Empire,” Kelly Rowland is an incredible entertainer both on and off the screen. “What makes Kelly such a great fit for Seagram’s Escapes is that while she is a celebrity musician, actress and global style icon, her friendly, sincere and approachable personality is extremely relatable. She is an inspiration to women proving that ‘you can have it all,’” said Jennifer McCauley-Topor, Seagram’s Associate Brand Director. “We are beyond thrilled to announce our partnership with Kelly Rowland, she is perfectly aligned with the Seagram’s Escapes brand personality and values.”
Beginning in early 2016, Kelly will be introducing her signature flavors from Seagram’s Escapes and will be appearing in the brands’ print, television and radio advertising, public relations work and social media/online platforms. She’ll also be lending her musical talents to Seagrams Escapes, creating a charismatic single that will be featured across all promotional platforms.
“I’m so excited to be teaming up with Seagram’s Escapes. The wide variety of flavors are a reflection of my lifestyle – refreshing, fun, creative, varied, inspired and, of course, colorful. Seagram’s Escapes are great when I have a quick moment to just relax,” said Rowland.